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Travel and tourism brands boost marketing and tailor messages
04/29/2021
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7:33:52 PM
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Expedia and Marriott are among the companies rethinking their marketing as consumers get vaccinated and travel and tourism demand grows.
Hospitality is the kingdom of sensory marketing
04/19/2021
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6:54:13 PM
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What makes you unique is your personalization and the sensation you can create with Sensory, Emotional, Experiential.
How to help DMOs transform travel through data and technology
05/18/2021
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11:51:23 AM
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Big data, new tools and the digital co-ops all enable unprecedented levels of collaboration between DMOs and stakeholders.
Break the unwritten rules of upselling
04/08/2021
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6:47:48 PM
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It’s clear we’ll never return to the old version of ‘normal.’ Post-crisis hoteliers need to be very asset-specific and adopt a sales-oriented attitude. Those who follow the old rules of upselling will be at a competitive disadvantage.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021
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5:55:47 PM
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The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Addressing consumers across a new customer journey
03/29/2021
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2:20:26 PM
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After an unprecedented year that disrupted every category of business, brands are leaning in to reimagine the way they engage at every point in a consumer’s journey.
Air travel patterns to "change" in a reset with a decline in demand and in business travel
04/21/2021
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5:17:51 PM
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Financial woes aside, the pandemic’s longer-term effects on aviation are emerging.
Accor’s Mendes bets on diversification, adaptability
04/15/2021
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12:13:04 PM
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Luxury is all about diversification for different personality types and experiences, so a wider range of brands lets Accor achieve greater market share.
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